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Courses > Business Skills Courses > New Business Development - Generate Sales
New Business Development - Generate Sales
Target Audience:  

Sales, marketing and customer service professionals who need to understand the sales process and utilise a range of techniques to generate new business, develop customer relationships and penetrate customer accounts.


At the end of the course participants will:

  • Understand the sales process, why people buy and recognise buying signals.
  • Be able to plan and prepare for outbound sales calls
  • Respond effectively to incoming calls and recognise sales opportunities
  • Be capable of using a range of techniques to develop more business from existing customers.
  • Understand how to overcome gatekeepers, and use various questioning techniques to obtain vital information
  • Be able to apply a structured approach to developing business, using up-selling and cross-selling techniques.
  Duration: 2 Days
  Cost: £495 + VAT
  Course Date Location
Demand led
Call to request dates

Module One - Introduction

  • Key Components for Success

  • Developing a Customer Orientated Approach

  • Self-Concept—The Master Approach to Top Performance


Module Two - The Sales Process

  • The Sales Cycle & Using the Sales Funnel

  • The Multi Call Sales Process & the Importance of Each Stage

  • The Four Types of Sales Call

  • Planning for the Call


Module Three - The Buying Process

  • Knowing Why People Buy
  • The Decision Making Process

Module Four - Customer Relationships

  • Getting Accepted & Building Relationships

  • The Conditional Close to Confirm Commitment


Module Five -  Approach & Strategy

  • Using the Questioning Funnel

  • The 3 Types of Benefits that Deliver Solutions

  • The 4 ‘E’s  - Effective Sales Strategy

    • Establish - The Climate To Talk
    • Explore  - Questioning to Establish Needs
    • Embellish - Match Benefits to Needs
    • End - Secure Commitment
  • Seeking Agreement & the Trial Close

  • Pitching Your Solution


Module Six - Objection Handling 

  • Overcoming the 8 Types of Objection

  • Negotiating for Mutually Beneficial Results

  • The 10 Requirements to Gaining Commitment


Module Seven - Managing Accounts

  • Seeking Referrals & Confirming Next Steps

  • Techniques to Up-Sell or Cross-Sell a Customer

  • Following-up Potential New Business