giving people the skills to succeed  
search our website
Courses > Business Skills Courses > Effective Business Writing
 
   
 
Effective Business Writing
 
Target Audience:  

Anyone who needs to communicate more effectively in writing with accuracy, style and impact.

 
   
Objectives:  

Recognise the challenges and skills of effective written communication. Write clear, concise, well structured business documents, using the appropriate language and correct punctuation and a presentable and stylish layout.

 
   
Course Preparation:  

If possible, it is an excellent idea for delegates to bring examples of the types of written business communication that they will be required to do following their attendance on the course.

 
   
 
       
     
  Duration: 1 Day
  Cost: £250 + VAT
     
 
  Course Date Location
  14/06/2017 Liverpool
  20/06/2017 Bradford
  21/07/2017 Barnsley
  08/08/2017 Bradford
  04/09/2017 Liverpool
  01/11/2017 Bradford
  11/12/2017 Liverpool
 

Module One — The Challenges & Pitfalls of Written Communication

  • Barriers to Effective Written Communication
  • Good Communication Model
 

Module Two — Preparation & Planning

  • Key Planning Stages
  • Know Your Audience & Understand Your Reader
  • Setting Objectives to Achieve Results
  • Preparing an Outline
 

Module Three — The Stages & Structure of Business Writing

  • The Four Key Elements of a Document
  • Writing Strong Starts & Closes
  • The ABCs of Written Communication
  • Accurate, Brief & Clear
 

Module Four — Image & Impact

  • Getting the Tone Right
  • Using the Appropriate Words & Phrases
    • Projecting a Positive Message
    • Passive vs Active Language
    • Unnecessary Words & Jargon
  • Word Power — Writing in Plain English
 
   
 

Module Five — Grammar & Punctuation

  • Commonly Confused Words
  • Common Punctuation Problems
 

Module Six — Written Communication Types

  • Letters
    • Passing on Good News
    • Requesting Action or Information
    • Passing on Bad news
    • Selling an Idea, Product or Service
    • Responding to Complaints
  • Email Do’s & Don’ts
  • Email Protocols & Etiquette Rules
  • Reports— An overview
  • Objectives
  • Structure & Layout
  • Proposals—Key Steps